Founded in 1949 in Hong Kong, the Lee Heng Diamond Group began by importing and wholesaling diamonds, sourcing high quality diamonds and other gems from around the world and distributing them to different Asian markets, quickly becoming one of the most trusted and respected diamond wholesalers in Asia.
Over the years, the Group has been actively expanding its operations into overseas markets and also into different segments of the value chain enabled by the latest technologies including, jewellery craftsmanship, brand management, and retail operations.
In order to maintain the trust confidence that our various stakeholders have entrusted in us, we implement stringent internal controls, employee training, quality assurance standards, and risk management protocols, achieving International Organization for Standardization (ISO) certifications for various core operations.
Through the years, although our technology has improved and our systems have modernized, we hold as core values our unwavering dedication to long-term professional experience and our focus on execution excellence, value creation, and customer service, which will allow us to help our stakeholders to reach even greater heights in the future.
Message from MaBelle Founder, Mr. Max Ma Inquire to Learn! Experience to Grow! Aspire to Inspire!
Life is meant to be a happy, loving, productive, contributing and learning growing experience. To grow in a harmonious balance of commitment and enjoyment is what one strives for. The ultimate ability is the ability to recognize character and ability. The greatest sadness is the waste of time and the lost opportunity of human potential. The most important thing is to know what is the most important thing, not just what is, but what can be. Focus on the process and execution, rather than only on results. Ask for questions, look for solutions. Make your judgments with kind intents guide by the virtues of peace, hope, love, health, freedom, dignity, truth, honesty, beauty, compassion, contribution, charity, authenticity and simplicity as you see fit.
"To serve customers with sincerity, honesty, and a keen focus on execution excellence and value creation"
Lee Heng Diamond Group aims to help our clients and to empower our stakeholders. We have developed a unique culture where our people are encouraged and challenged to grow both personally and in their careers. Our values form the basis for our culture, business strategies, and brand.
Value-Based Perspective: We aim to find the best value in diamonds and to create value for our customers at all levels, including providing them with the best value diamond and jewellery by efficient and effective means.
Win-Win-Win: We actively seek to achieve a “win-win-win” solution: an outcome in which our customers, our people, and our shareholders all win.
Integrity: We know that trust can only built on integrity and we lead by example, so we say what we do and we do what we say.
